Shop lighting
Light creates desire
Getting the light right in a shop is of fundamental importance. Retailers who present their shops and their products in the right light can expect customers and higher sales. The positive effects on sales that successful lighting can have are all too often underestimated by retailers. It is high time that modern, high-quality functional products from OSRAM are used.
All sectors
Shopping is becoming a favorite pastime for entire families. To give customers that "wow" factor it is important not only to present the merchandise in the right light but also to make the surroundings as attractive as possible. With their excellent color rendering index, POWERBALL HCI lamps from OSRAM bring sunlight into shops. Colors and shades appear absolutely authentic. The other lamps in this series with patented OSRAM technology also meet the highest demands in terms of quality of light, stability and color rendering.
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Fashion
Clothing is more than just the product. The brand names are inextricably linked with specific messages. They stand for activity, vitality, freedom, adventure or avant-garde design. The clothes first see the light at fashion shows and they influence the architecture of retail outlets and the way in which they are presented. Innovative POWERBALL HCI-T/TC Shoplight ceramic lamps are ideal for background lighting, accent lighting on merchandise in shop windows and in-store displays and for creating pools of light – for example in front of mirrors or in changing rooms. These lamps are characterized by brilliant and extremely economical light with excellent color rendering. The lamps in the POWERBALL HCI-T, -TS and -TF series are also suitable for their intense light and optimum color rendering. The attractive POWERBALL HCI-R111 lamp even has an integrated reflector for glare-free light.
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Furniture
OSRAM POWERBALL HCI-T/-TC Shoplight lamps can be used in furniture stores to display products and objects to best effect. These ceramic lamps offer much improved color rendering at the red end of the spectrum, which is so important for the furniture sector. Furniture and flooring will look particularly inviting in warm friendly colors. The spotlights can be equipped with spot or flood reflectors to either highlight or floodlight the furniture displays. Alternatively, POWERBALL HCI-E/P, -T/P and -PAR lamps can be used. POWERBALL HCI-R111 lamps from OSRAM do not need a separate reflector. These elegant reflector lamps with their ceramic arc tube and faceted reflector combine energy-saving technology with glare-free light.
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Automobile showrooms
Automobiles are the brand products that attract the greatest marketing attention nowadays and need to be presented in the best possible light in the salesroom. The right atmosphere therefore has to be created. In high-ceiling rooms the easy-maintenance POWERBALL HCI-TM lamps are highly recommended. When used in reflector spotlight systems these lamps can distribute the light throughout the room and provide chic glare-free light. The bulb-shaped POWERBALL HCI-E/P or cylindrical POWERBALL HCI-T/P lamps are perfect for open luminaires with shatter protection that allow simple low-cost maintenance. POWERBALL HCI-T or the smaller -TC lamps from OSRAM are also popular for spotlighting vehicles.
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Food
Appetizing and attractive presentation of food should be to the taste of your customers. Butchers, bakers, fruiterers and grocers will benefit from POWERBALL HCI-T/-TC Shoplight from OSRAM. The specially tailored spectral distribution of the lamp and its red color rendering ensure that food is presented in the best light. Any highlight products can be spotlighted with POWERBALL HCI-T or -TC lamps.
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Further information
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